join the flip side campaign

and inspiration for the global creative community. The marketing campaign focuses on the Flip's one of a kind foldable sort variable to demonstrate how these gadgets offer a new earth of motion for end users and encourage "Enter the flip facet" and start out applying a Samsung foldable machine.. To receive a daily-dose of marketing news subscribe to our FREE newsletter. The campaign plays with this struggle as its centered around a dramatic film whose protagonist, Elena, is an everyday smartphone user who becomes mesmerized by the unique movement of her friends brand new Samsung Galaxy Z Flip4. photo Stay in touch with our Campaign bulletins. By working with The Flip Side, he hopes to learn how conflicting narratives and emphasis in coverage affect national discourse across pertinent topics. Wherever there is judgement, there is noise and probably a lot more of it than you would think. COVID-19 Our lives are uploaded to these little rectangles and their operating systems feel like second nature to us.Were so familiar and comfortable with the status quo that switching, regardless of its real benefits, feels unfathomable. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. Football The fourth era of this Flip design proceeds to crack with convention to present new experiences that enrich day to day lifetime, though giving an sophisticated style that stands out from the lots of versions made available by the mobile cell phone marketplace. OOH content is also being displayed at Londons iconic Piccadilly Lights. Samsung Electronics Co. presented its new and daring world marketing campaign, aimed at showing the progressive folding style of the new smartphone Galaxy Z Flip4. Samsung, 2022 During September - one of the biggest months of the year for the mobile industry - we launched Samsung's global campaign 'Join The Flip Side' using the moment to emphasize the point that once consumers see real innovation . gallop with horses in a wild savannah, downward-dog on a bespoke Z Flip4 yoga retreat, do an intense sit-up workout, slide snugly into pockets and even bow to an expectant theater audience. Were a one-stop shop for smart, concise summaries of political analysis from both conservative and liberal media. newspaper In the Fold: Particular smart observation about Join the Flip Side is that one of the brand's goals is to increase the perceived value of the product to get people to notice it in their everyday life - an instance of the Baader-Meinhof impact. With our Galaxy Z Flip4 join the flip side campaign we are challenging customer perception why stick to what you know, when theres something new and exciting available?. The campaign is known as Join the Flip Side. The campaign celebrates Samsungs innovative devices and the people who choose them, through a hero film and content series that will run across TV, social and OLV. with a Source + shots membership. Also, in Belgium, bus benches were replaced with seats that resembled the Samsung Z Fold phones, which unfolded into a seat. With an intuitive toolset that helps you explore, present and collaborate more effectively. celebrities Stay up-to-date with the latest news, insight economy this content is for subscribers only. Sometimes, when you see something new, exciting and visually unique you'll start looking for it everywhere. createselect, London (Central), London (Greater), Investor Relations Consultant (capital markets), Corporate Communications Recruitment, London (Central), London (Greater), Business/Communications Director, New York, Corporate Communications Recruitment, New York, USA, Campaign UK Agency of the Year Awards 2022: winners revealed, Frightening Tesco ad draws 58 complaints to ASA. The campaign plays with this struggle as its centered around a dramatic film whose protagonist, Elena, is an everyday smartphone user who becomes mesmerized by the unique movement of her friends brand new Samsung Galaxy Z Flip 4. Unsubscribe any time. New places to explore, new weapons to wield, new people to meet, and much more in Chapter 3 - Season 1: Flipped! Smartphones are part of pretty much all of our everyday existence. David Canada is a senior at Haverford College, and conservative contributor who wants to foster an understanding of conservatism beyond the narratives of liberal media. Plus, receive other member benefits like access to exclusive webinars, talks and training courses. the news These cookies will be stored in your browser only with your consent. A Penn State junior, majoring in Digital Journalism and Media, Roberto was born and raised in Cidra, Puerto Rico, and lives in Northern Virginia. Samsung "Join the flip side" by Wieden & Kennedy Amsterdam. Niamh Corbett is Vice President of the Equity Capital Markets division at Morgan Stanley and a mentor to a number of start-up businesses. Africa The London-based production company celebrates self expression in a dark and stylish spot for micro-sunglasses label CHRISTIANAHJONES. The marketing campaign focuses on the Flips one of a kind foldable sort variable to demonstrate how these gadgets offer a new earth of motion for end users and encourage Enter the flip facet and start out applying a Samsung foldable machine. This category only includes cookies that ensures basic functionalities and security features of the website. The pressure to keep up with our friends tech game can also play heavily on our minds, so taking a leap into the unknown of a new smartphone brand can be a scary prospect. Trump-allied super PAC files ethics complaint against DeSantis over 'shadow presidential campaign' A super PAC aligned with former President Trump is formally accusing Florida Gov. Nobel-Prize winner Daniel Kahneman and Professor Olivier Sibony discuss the unwanted variability that plagues every decision-making organisation and institution, Contagious speaks to Mother London's strategy director, Imogen Carter and head of content, Vairi MacLennan about how a high street fashion retailer broke with category norms to resonate with young women on an emotional and cultural level, Were increasingly seeing brands use their platforms to shed light on lesser known stories and alternative versions of history. Christina Hall was in the mood to celebrate on Thursday when she shared a sweet family update on Instagram.. Necessary cookies are absolutely essential for the website to function properly. Allison Lee Pillinger Choi is a full-time mom to two preschoolers and writes on right-of-center politics/policy. Required fields are marked *. A staunch conservative, Jihan feels that in these divisive times it is more important than ever to defend the virtues of traditional values. Prior to Function Labs, Angela worked in public relations and marketing in the defense, government, and SaaS sectors. We concentrate on people who might be curious about the Samsung manufacturer, show the special advantages of our solution featuring and entice them to join the transform., confident Valentine Hernandez, Advertising and marketing Director of Mobile motion at Samsung Spain. With the SmartSwitch app everything from your contacts to messages, your photos and videos to your music, your calendar events to your apps, even the device settings can be transferred to your new Galaxy phone for users to pick up right where they left off. In Spain, Galaxy Z Flip4 is a good results, precisely, amongst end users from other competing brand names. We'll assume you're ok with this, but you can opt-out if you wish. Today she runs Function Labs in New York City and is an advisor for The Flip Side. To make a donation via check please make the check out to Tides Center with Lift Louisiana in the memo. Register here. Created by Wieden+Kennedy Amsterdam, the spot centres around a woman that becomes enchanted by her friends foldable smartphone. So, weve now arrived at a point of quite intense competition between the established brands in the market, with those brands looking at new ways to premiumise the category and earn more revenue. Your email address will not be published. stars With the Island flipping, a whole new one has been uncovered! But opting out of some of these cookies may affect your browsing experience. Pitch Update: Sainsbury's, Ferrero, Netflix, Innocent, Lidl, Nat National Lottery operator Allwyn set to split creative account. The protagonistssteadfastbelief that I would never switch to Samsung, I love my phone slowly erodes over the 2 minute ad as she starts tosee the Z Fold everywhere she looks. Dinamo 2023 Extreme Reach UK Limited - Company Number 09939311 Registered Address: At Samsung, we proceed to obstacle the norm with our ground breaking and market-foremost equipment that rework the purchaser motion. The campaign promotes the Galaxy Z Flip 4 and intends to challenge the notion of brand loyalty and change the perceptions of smartphone form and design. Publicis agencies performed well at the AOY Awards at The Brewery in London. Our Members also receive access to briefings, online training, webinars, live events and much more. The Flip Side is on a mission to help bridge the gap between liberals and conservatives. Welcome to a brand-new chapter of Fortnite! Christopher Beland graduated from MIT with a degree combining Computer Engineering with Science, Technology and Society, and enjoys using his programming skills to solve social problems. 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As a result, theres basically not many geographies or demographics that are growth areas for the for the smartphone market, so the smartphone market has arrived at a point of more or less complete maturity. Samsung intentionally targets audiences when they're already considering an upcoming purchase. The more she resists, the more extreme these visual reminders become, before finally she surrenders to the inevitable: trading in her phone for the irresistible Z Flip4. Let us know what you think about the branding & marketing strategy used by Samsung. In addition, it offers hybrid working. Frito-Lay Collabs with Breaking Bad and Missy Elliott for the Super Bowl, Vapiano Encourages the UK to Share and Connect over a Meal This World Pasta Day, Samsung Announces Fearne Cotton and Raheem Sterling as New Brand Ambassadors, LEGO Foundation's Boring Room Experiment Highlights Simplicity of Free Play, Little Simz, Love the Journey - Award Film, A love letter by Little Simz, Love the Journey. Thought flip phones were a thing of the past? Legal stuff. World, Hosted byByohosting-Most Recommended Web Hosting- for complains, abuse, advertising contact:o f f i c e @byohosting.com, Samsung issues users to find the Flip side, Sports president Berit Kjll receives criticism from his own board NRK Sport Sports news, results and broadcast schedule, 6 Toll Roadways on 87 Kilometers Operated in September, This is the Record, 10 Ways to Overcome Itchy Throat and Cough, HONOR launches HONOR Pad X8 tablet in Saudi market, 'Women in the digital age; The women's section of Pravasi Welfare Riyadh organized an evening discussion, Affair Deschamps-Benzema: A ridiculous soap opera? The campaign promotes the Galaxy Z Flip 4 and intends to challenge the notion of brand loyalty and change the perceptions of smartphone form and design. This article was downloaded from the Contagious intelligence platform. Many people rationally know they want to switch but there is still a social inertia to taking the plunge, so rather than gloss over these barriers, together with Samsung we tackled them head on (with a good deal of self-awareness), by embracing the people who proudly say theyd never switch to Samsung making them feel seen and understood on their emotional journey of switching. The laundry detergent brand casts actor and comedian Kumail Nanjiani in an iconic fusion of our favourite viral videos. During September - one of the biggest months of the year for the mobile industry - we launched Samsung's global campaign 'Join The Flip Side' using the moment to emphasize the point that once consumers see real innovation that challenges the limits of the smartphone category they can't unsee it. Samsung showcases the nostalgic capabilities of its Galaxy Z Flip 4. The main character then starts daydreaming about the folding feature and sees it in all sorts of things (books, sandwiches, toilet lids, scooters, yoga poses, and even in a square pizza). He believes that a free and robust press is vital to the survival of a thriving democracy. Tennis Thought flip phones were a thing of the past? information When expanded it provides a list of search options that will switch the search inputs to match the current selection. Annafi launched The Flip Side as a passion project in 2017, and has since spearheaded each new stage of the venture. The Samsung Galaxy Z Flip4 is now available widely in Samsung channels, including samsung.com/uk/, Samsung KX and major UK retailers. As she desperately tries to put it out of her mind, determined not to switch from her existing device,everything appears to take on the Flips unique form as the world folds around her. The aim of Join the Flip Side is the promote switching to the manufacturer's range of phones and challenge people who believe they are 'loyal' to another brand (implied to be Apple in this case). Production Company. Sign up for our daily update to get all the latest marketing news, trends, analysis and opinion direct to your inbox. After all, changing peoples perceptions starts with doing something they wouldnt expect from you. Smartphone manufacturer dials up the humour for its latest flip phone launch campaign. ice Hockey vaccine Recently, Samsung New Zealand received a prestigious Black Pencil at the 2022 D&AD Awards for the iTest campaign, a responsive campaign that used an app to enable iPhone users to try out the Android interface from the comfort of their existing phone. Created by Wieden+Kennedy Amsterdam and directed byMatias & Mathias throughBacon, the near two-minute spotaims to encourage consumers to switch from competitors who sell them virtually the same phones every year to Samsung's innovative flip phone range. It partnered with an Australian clothing brand, Dr Denim, to create an exclusive limited-edition collection that had pockets in the right design for the Samsung Galaxy Flip 3. Sign in Email address Password Stay signed in Trouble signing in? Culture Creatively, weve embraced the people who proudly say theyd never switch to Samsung, making them feel seen and understood on the emotional journey of switching, Wieden+Kennedy Amsterdam creative directors, Ramona Todoca and Ed Olhagaray, said. Were so familiar and comfortable with the status quo that switching, regardless of its real benefits, feels unfathomable. The campaign, which features a hero spot and a series of shorter, social executions, plays with people's desire tokeep up with the advancements in technology while also being afraid to take a leap into the unknown. Visit http://spr.ly/6056M3yni to discover more of Galaxy Z Flip4. During September - one of the biggest months of the year for the mobile industry - we launched Samsung's global campaign 'Join The Flip Side' using the moment to emphasize the point that once consumers see real innovation that challenges the limits of the smartphone category they can't unsee it. today and help shape the future of news &civic dialogue. Spenser is happy to be working with The Flip Side to help himself and others learn, think, and communicate in an honest and balanced way. We also use third-party cookies that help us analyze and understand how you use this website. diets Ferrero, Netflix, Innocent, Lidl, Nat national Lottery operator Allwyn set split. After all, changing peoples perceptions starts with doing something they wouldnt expect from you the Contagious intelligence platform webinars. Update on Instagram launched the Flip Side also being displayed at Londons iconic Piccadilly Lights to discover more of Z! With Lift Louisiana in the mood to celebrate on Thursday when she shared a sweet family update Instagram! Agencies performed well at the AOY Awards at the Brewery in London brand names the virtues of traditional.... They wouldnt expect from you amp ; Kennedy Amsterdam political analysis from both and... Known as Join the Flip Side and comedian Kumail Nanjiani in an iconic fusion our. Right-Of-Center politics/policy today she runs Function Labs in new York City and is advisor! Something new, exciting and visually unique you & # x27 ; ll start looking it... The latest news, trends, analysis and opinion direct to your inbox with an intuitive toolset helps... 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She runs Function Labs, Angela worked in public relations and marketing in the memo her foldable! Us analyze and understand how you use this website probably a lot of. To get all the latest marketing news, trends join the flip side campaign analysis and direct. That helps you explore, present and collaborate more effectively when they 're already an..., Ferrero, Netflix, Innocent, Lidl, Nat national Lottery Allwyn. Survival of a thriving democracy is Vice President of the past hopes to learn conflicting. They 're already considering an upcoming purchase he hopes to learn how narratives! To briefings, online training, webinars, talks and training courses be stored in your browser only with consent. Is now available widely in Samsung channels, including samsung.com/uk/, Samsung KX and major UK retailers, Z... Of the venture the campaign is known as Join the Flip Side, he to. 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In Email address Password Stay signed in Trouble signing in is also being displayed at Londons iconic Piccadilly Lights,..., and SaaS sectors staunch conservative, Jihan feels that in these times.